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SEO is structuring your organization's website in such a way that your site can be found on search engines like Google, Yahoo, or Windows Live Search. SEO involves not only structuring data inside your site, but providing indexes and site maps that are easy for automated search engines to find, as well as making sure that internal and external links exist that help increase page rank. SEO is not Internet Marketing - it is one component in the complex of practices that make up Internet Marketing. |
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